Same old thing: Basquiat & Public Communications

Author: AxelMondrian & Partners
Date: 01.05.2024, Yerevan

“Who will remember the public narrative of the 90s, it was mainly about all significant people being ‘Armenian.’ Gagarin is also Armenian, ‘NuPagadzi’ (De Spasir) is also Armenian…

Why did we remember this? Did you know that Jean-Michel Basquiat before his famous pseudonym was signed as SAMO? Yes, you read it right: Basquiat is also Armenian 🤣

In translation, of course, SAMO was the New York slang of the 70s: ‘What’s up’? SAMO /same old thing/.

Basquiat’s tuxedo we featured for you today. Its an icon piece for conceptual; design of AxelMondrian’ office. Some of you may know why 😉

Europe: Brussels Gate
europe@axelmondrian.com

CIS: Yerevan Gate
info@axelmondrian.com

Middle East: Beirut Gate
middleeast@axelmondrian.com

Request a Proposal

Apply for a Franchise

Search

Address: 38/5 Myasnikyan Avenue, Yerevan 0025, RA

Phone + 374 60 500 500

Email info@axelmondrian.com

Enjoy the full experience on a larger screen

We’ve noticed you’re using a mobile device. For the best experience, we recommend accessing our desktop version, as some features may not be available on mobile