Same old thing: Basquiat & Public Communications

Author: AxelMondrian & Partners
Date: 01.05.2024, Yerevan

“Who will remember the public narrative of the 90s, it was mainly about all significant people being ‘Armenian.’ Gagarin is also Armenian, ‘NuPagadzi’ (De Spasir) is also Armenian…

Why did we remember this? Did you know that Jean-Michel Basquiat before his famous pseudonym was signed as SAMO? Yes, you read it right: Basquiat is also Armenian 🤣

In translation, of course, SAMO was the New York slang of the 70s: ‘What’s up’? SAMO /same old thing/.

Basquiat’s tuxedo we featured for you today. Its an icon piece for conceptual; design of AxelMondrian’ office. Some of you may know why 😉

Europe: Brussels Gate

CIS: Yerevan Gate

Middle East: Beirut Gate

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