www.axelmondrian.com / company / philosophy


A Reputation Management Company with a soul, which signifies stories, dignifies people, makes the complex meaningful…

In a world predominantly concerned with making things accessible and standardized, certain elements of intangible quality have been lost along the way. Society at large no longer values what it cannot quantify. The qualitative has been reduced to the subjective, which, in turn, is dismissed as unreal, unmeasurable, or straight-up non-existent. Art, poetry, organic, rhythm, fantasy–all deliberately eliminated.

People are viewed through the lens of data–their aspirations as part of the user experience. Dignity has faded away and courage is attributed to history. Removing qualities and traits that make us human results in a society without a soul, like a group of mercenaries–conformist, distant, merciless.

The people of AxelMondrian believe otherwise. We are here to signify stories, dignify people and make complex data meaningful. We are here to unlock greatness. It can happen. It will happen.

We believe in greatness. Whether it be an ordinary person or a large corporation, everyone has their own greatness. Even when they haven’t realized or got a glimpse of it yet. We are here to help you find it, embrace it and tell your story of it.

It takes courage. We believe in facing things head on, in getting out of our comfort zones and realizing there is more to life than the small bubbles of realities we create for ourselves. Fear will hold you prisoner, hope and courage will set you free. After all, fortune only favours the bold.

We are old school. We believe in education, experience and hard-work. There are no free passes in life and opportunities don’t fall from the sky. We don’t believe in being lucky, we create our own luck. Working hard, maintaining humility and staying humble–that is what we believe in.

AxelMondrian’s work encompasses diverse domains, primarily centered on THINKING (Research work), WRITING (CopyEditing), and PORTRAYING (Filming).
Our work philosophy is encapsulated in the powerful AxelMondrian Anthology:

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The work of an intellectual is not to mould the political will of others; it is, through the analyses that he does in his own field, to re-examine evidence and assumptions, to shake up habitual ways of working and thinking, to dissipate conventional familiarities, to re-evaluate rules and institutions and to participate in the formation of a political will.

Michel Foucault; “Subjectivity and the Truth” / Academic Reference

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Why I write. Desire to seem clever, to be talked about, to be remembered after death, to get your own back on grown-ups who snubbed you in childhood… It is humbug to pretend this is not a motive, and a strong one. Writers share this characteristic with scientists, artists, politicians, lawyers, soldiers, successful business men – in short, with the whole top crust of humanity. The great mass of human beings are not acutely selfish.

George Orwell; “Why I Write” / Academic Reference

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To photograph people is to violate them, by seeing them as they never see themselves, by having knowledge of them that they can never have; it turns people into objects that can be symbolically possessed. Just as a camera is a sublimation of the gun, to photograph someone is a subliminal murder – a soft murder, appropriate to a sad, frightened time.

Susan Sontag; “Against Interpretation / On photography” / Academic Reference

Europe: Brussels Gate

CIS: Yerevan Gate

Middle East: Beirut Gate

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Address: 38/5 Myasnikyan Avenue, Yerevan 0025, RA

Phone + 374 60 500 500

Email info@axelmondrian.com

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