cases

Projects showreel

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LOVE WEARS DANZ Integrated Campaign for SS24 collection

Date: April 2024
Capability: Integrated Campaign
Brand Archetype: Hero
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That Girl – BLURE – Market Entry Campaign

Date: December 2023
Capability: Market Entry Campaign
Brand Archetype: Rebel
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The Futures Business Internship: A Case of Project Conceptualization

Date: September 2023
Capability: Project Conceptualisation & Branding
Brand Archetype: Explorer
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estil.io – a case of brand naming & visual architecture

Date: November 2023
Capability: Brand Naming & Visual Architecture
Brand Archetype: Creator
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Crosby Homes: An Englishman in Hiking — A Branding Journey

Date: November 2023
Capability: Brand Naming & Visual Architecture
Brand Archetype: Ruler
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DANZ Chill Out Campaign: Celebrating the end of the world

Date: December 2023
Capability: Brand Awareness Campaign; ATL & TTL
Brand Archetype: Hero
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FrancoFest: A Case of Book Festival Branding

Date: August 2023
Capability: Brand Platform & Visual Architecture
Brand Archetype: Explorer
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LIM Urban Offices: A Case of Brand Naming

Date: February 2023
Capability: Brand Naming, Sales Magazine, Website Content, Media Publications
Brand Archetype: Caregiver
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Classic Diner Brand Awareness Campaign

Date: December 2022
Capability: Advertising, PR
Brand Archetype: Jester
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Gate2 Travel Agency: Market Entry Communications

Date: December 2022
Capability: Marketing Communication
Brand Archetype: Lover
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Galaxy Group of Companies: Establishing a Unified Employer Brand

Date: April 2023
Capability: Employer Branding
Brand Archetype: Creator
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projects

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AxelMondrian_Company_Clients_Megafood
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AxelMondrian_Company_Clients_Yerevan_Mall
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featured

Newsroom stories
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AxelMondrian and Partners Join Global Media Congress in UAE for the Second Consecutive Year

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Shushan Harutyunyan, Co-Founder of AxelMondrian, Speaks on Memes and Morality: Highlights from the Lecture

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Office series: KY Academy Students Explore Brand Development at AxelMondrian

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Design to inspire and connect: AxelMondrian Showcases Featured Works on the World Brand Design Society

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“Non-Culture” and “Non-Places”: AxelMondrian Founder Shushan Harutyunyan on Marketing Strategies in Yandex for Developers Format

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AxelMondrian team up with VWIFA and GIZ to bring Armenian wine culture into the European spotlight

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AxelMondrian received double honours, winning in two categories: “Best Website for Creative Portfolio” and “Best Digital Marketing Campaign.”

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Media is a Responsibility: Shushan Harutyunyan, Co-Founder of AxelMondrian, on Communication

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Women and Leadership: Shushan Harutyunyan, Co-Founder of AxelMondrian, Hosts Charity Breakfast

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AxelMondrian & Partner’s Projects Director on Data & Insights Arpine Aghjoyan selected as a Review Board Member for MIT

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Shushan Harutyunyan of AxelMondrian Shares Strategies for Thriving in Competitive Markets at AGBU Skills Lab

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AxelMondrian & Partners’ mystical office: Staff.am includes Yerevan Premices among the the best offices in Armenia

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Europe: Brussels Gate
europe@axelmondrian.com

CIS: Yerevan Gate
info@axelmondrian.com

Middle East: Beirut Gate
middleeast@axelmondrian.com 

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+ 374 60 500 500

38/5 Myasnikyan Avenue, Yerevan 0025, RA
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HISTORY

HISTORY

The founding partners of our company collectively bring over 20 years of management experience from their roles in the leading European offices of global PR agencies. 

Committed to bringing respectability to Communications, making it measurable and creative at the same time, they resolved to establish AxelMondrian, combining the agility of modern approaches with the wealth of experience drawn from the world’s foremost Communications and Creative agencies.

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PHILOSOPHY

PHILOSOPHY

In a world predominantly concerned of making things accessible and standardized, certain elements of intangible quality have been lost along the way. Society at large no longer values what it cannot quantify. The qualitative has been reduced to the subjective, which, in turn, is dismissed as unreal, unmeasurable or straight-up non-existent. Art, poetry, organic, rhythm, fantasy–all deliberately eliminated.

People are viewed through the lens of data–their aspirations as part of the user experience. Dignity has faded away and courage is attributed to history. Removing qualities and traits that make us human results in a society without a soul, like a group of mercenaries–conformist, distant, merciless.

The people of AxelMondrian believe otherwise. We are here to dignify people, signify stories, and make complex data meaningful.

We are here to unlock greatness. It can happen. It will happen.

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PEOPLE

PEOPLE

AxelMondrian boasts a diverse team with expertise spanning Business Management, Political Science, Law, History, Data Science, Sociology, Journalism, Marketing, and Cinema. Our professionals excel in understanding people, decoding societal behaviors, crafting art, production, speechwriting, and ensuring political correctness and legal compliance. This multidisciplinary approach empowers us to deliver comprehensive solutions, rigorous research, and engaging content while upholding legal and ethical standards.

 

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FRANCHISE

FRANCHISE

Everything is communication, even silence. At AxelMondrian, our unwavering passion for Communication has led us to develop essential tools, methodologies, and guidelines. These not only aid in navigating the intricate world of communication but also empower you to enter your market with confidence and strength.

In Franchise we provide not only licenses, but tools and training for with four vital components of Communications: Public Relations, Brand & Marketing Communications, Data & Insights, as well as open access to the network of service providers and services seekers in our markets. 

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NETWORK

NETWORK

AxelMondrian has forged exclusive partnerships with individual companies across various crucial domains, including Research, Monitoring, Data Processing, Web Development, Production, Filming, and Placement. These collaborations enables us to offer a tailored and comprehensive service to our clients.

When a company comes onboard with AxelMondrian, we ensure top-level communication management, handled from A to Z, by each of our strategic partners.

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CLIENTS

CLIENTS

AxelMondrian’s market expertise extends to key regions, including the EU and neighboring countries through our Brussels Gate, the CIS and the South Caucasus via Yerevan Gate, and the MENA region with Beirut Gate. This in-depth knowledge of local markets, combined with a keen understanding of cultural nuances and language specifics, enables us to craft bespoke campaigns and execute successful projects tailored to each unique market.

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INSIGHTS

INSIGHTS

Do organizations “buy” or “earn” their reputations? 

Did you know that in the past years, 28% of businesses have had litigation resulting from/end reputational crises. 

How many cases do you know so far that have used litigation as a “Reputation building” or “Competitor defeating” tactic?

What if defamation is a new profit center and is more pretentious than the excitement over AI and ChatGPT? 

As of 2023 surveys, businesses fear “Cancel Culture” more than legal sanctions. Is there a reason to be scared of this now?

We have so many questions, we have so many insights…

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SERVICES

SERVICES

AxelMondian’s expertise embodies a twofold nature – one defined by calculated precision in analytical and strategic directions, and the other driven by boundless creativity in the emotional, branding, and production domains.

Recognizing the growing importance of Reputation Management, at AxelMondrian & Partners, we offer a comprehensive range of strategic communications services to our partners. With our team of professionals and consultants, we specialize in helping our clients build, enhance and manage their reputation by utilizing a dynamic range of toolkits to accomplish our goals. Methodologies are trademarked and tested in markets of Central Europe, CIS and MENA Region.

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CASES

CASES

True intelligence thrives on boundless imagination. In each case, we continuously evolve, introducing fresh perspectives by seamlessly blending data, intelligence, and creativity. We embrace the notion that nothing is absolute, nothing is permanent; in this realm of limitless possibilities, we make the extraordinary achievable. It can happen!

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CODEOFETHICS

CODE OF ETHICS

We develop professional work and prioritize active listening to our partners without hidden agendas.

We aim to prevent conflicts between our interests and those of our partners.

We uphold the confidentiality of our partners’ information.

We are committed to honoring our agreements and establishing clear terms that encompass non-competition clauses, confidentiality, progress reports, and other relevant details.

 

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NEWSROOM

NEWSROOM

In our Newsroom, we prioritize highlighting key developments that not only showcase our accomplishments but also contribute to the growth and establishment of precedents within the Communications industry. Our commitment to open and transparent communication means we lead the way in sharing information, all while upholding principles of respectability and accountability.

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Europe: Brussels Gate
europe@axelmondrian.com

CIS: Yerevan Gate
info@axelmondrian.com

Middle East: Beirut Gate
middleeast@axelmondrian.com

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Address: 38/5 Myasnikyan Avenue, Yerevan 0025, RA

Phone + 374 60 500 500

Email info@axelmondrian.com

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