Shushan Harutyunyan, Co-Founder and CEO of AxelMondrian, welcomed participants to a charity breakfast hosted by the 10:30 Club—a platform dedicated to fostering societal impact through the exchange of ideas and experiences. Proceeds from the online registration fees for these events are channeled into educational opportunities for youth from Armenia’s regions and Artsakh.
The event brought together young women and students to discuss leadership, career development, and social impact. Addressing the audience, Shushan Harutyunyan spoke candidly about the importance of resilience and self-determination.
“No matter how cliché it sounds, it’s crucial to believe in the greatness of your dreams. No one is coming to save you, encourage you, or solve your local problems. The world is preoccupied with global challenges. So, set your own agenda, and boldly present your ideas and solutions,” she remarked when asked about the unique challenges women face in Armenia.
The conversation delved into women’s leadership in the corporate world, with Shushan Harutyunyan sharing her journey of overcoming stereotypes and drawing lessons from her own career. She recommended key leadership books from her personal library and highlighted the importance of female solidarity, urging attendees to support one another in building a better, more equitable society.
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Shushan Harutyunyan brings 17 years of expertise in the communications field, having held prominent leadership roles across Yerevan, Brussels, Warsaw, and Budapest. Her career spans managing teams of diverse sizes, from 12 to 600 members, within complex corporate structures. As a trailblazer, Harutyunyan became the first delegate from Armenia to the AWID Global Forum. Her contributions to the industry were recognized in 2012 by the International Women’s Media Foundation (IWMF), naming her one of the “Global Women Leaders in Media.” In 2022, she served on the prestigious global jury of The Gerety Awards, an international panel of female leaders in communications. Harutyunyan’s work has also been honored with the NA-NE Award for her creation of impactful content that celebrates women’s courage.
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In 2022, AxelMondrian established its presence in Yerevan, delivering Public Relations, Reputation Management, and Creative Communication services to some of Armenia’s leading companies. Reflecting its commitment to diversity and empowerment, women hold prominent decision-making roles within the organization, shaping its strategic direction and fostering innovation.
