Twelve students from KY Academy’s “Business from 0” course, aged 10 to 18, visited the AxelMondrian communications agency for an insightful session on brand development and marketing strategies.
The workshop was led by Kristine Udumyan, Director of Brand Marketing Communications, and Kima Vagharshakyan, Head of Projects Administration at AxelMondrian. The session aimed to introduce the students to the fundamental principles of branding and communication in business.
“As future business leaders shaping Armenia’s economy, it is crucial to understand the power of effective marketing and communication. These tools are measurable and, when used strategically, can significantly enhance a business’s success,” said Kristine Udumyan.
The students, accompanied by Garegin Khachatryan, KY Academy’s Operations Director, actively engaged in discussions about the process of brand development, the significance of brand archetypes, and their practical application in business operations. Khachatryan expressed his gratitude to AxelMondrian for hosting the session, calling it an invaluable opportunity for students to learn directly from industry experts.
Kima Vagharshakyan emphasised the importance of continuous learning and keeping pace with technological advancements, which she described as essential to achieving sustainable success in any field.
The “Business from 0” program at KY Academy is a seven-month initiative that equips students with practical skills in financial literacy, business law, entrepreneurship, and presentation techniques, fostering their development as Armenia’s next generation of entrepreneurs.
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AxelMondrian opened its Yerevan office in 2022, offering Public Relations, Reputation management, and Creative communication services to leading companies in Armenia. Shushan Harutyunyan, the company’s Chief executive officer, has 17 years of experience in managing communication projects and is a graduate of Central European University and University of Oxford’s Said Business School. Her work experience includes implementing public projects, campaigns, and branding in Armenia, EU countries, and the Middle East.
