AxelMondrian & Partners, a leading firm in communications, creative content, public relations, and marketing communications, has signed a Memorandum of Understanding with Aratta Youth Football Club, an organization dedicated to addressing one of the most important challenges in sports development — the advancement of youth football.

The partnership reflects AxelMondrian & Partners’ commitment to its corporate social responsibility policy, which focuses on fostering innovation and creating public value through collaborative initiatives. At the same time, it supports Aratta Youth Football Club’s mission to promote the physical, mental, and social development of children and adolescents through professional football training, educational programs, and competitive participation.

The agreement establishes a structured framework for cooperation between the two organizations, strengthening ties between the private sector and the sports community. Both parties expressed confidence that their joint efforts will contribute to the sustainable development of youth football while setting a new precedent in sports branding. The partnership is expected to generate innovative initiatives, enhance brand positioning, and create meaningful community impact.

At the conclusion of the signing ceremony, representatives emphasized the shared vision behind the initiative and the responsibility of investing in the next generation. The event concluded with a symbolic T-shirt exchange ceremony, marking the official launch of the partnership.

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AxelMondrian is a qualified member of a European consulting network, which began its projects in Armenia in 2022. With the opening of its Yerevan office, AxelMondrian & Partners brought to the region the classical school of communications and reputation management, along with institutional expertise. Key areas of the company’s activity include brand and marketing campaigns, film production, and the publication of corporate reports.

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Aratta Youth Football Club is a dynamic and ambitious youth football organisation dedicated to discovering and developing the next generation of football talent by combining athletic excellence with personal growth. Founded in 2023, the club focuses on discipline, teamwork, and leadership, providing young players with the tools to succeed both on and off the pitch.