The global communications market, valued at over $750 billion, encompasses various sectors including Public Relations, Reputation Management, Advertising, Marketing, and Data Solutions. However, the creative industry is not as easy and open. With 78% of agencies ceasing operations within 1 to 2 years, and only a 22% success rate for those lasting 3 to 5 years, challenges are evident.

At AxelMondrian, we recognize the business challenges that communication professionals are expected to solve, including:

• Change in traditional stakeholders of businesses & institutions, amidst a noisy environment.
• The increased cost of a bad reputation: at least 10% per new hire*, while better reputations enjoy lower cost of equity financing.
• Businesses requiring additional expertise to select suppliers, with around 70% opting to bring functions in-house.
• Lack of commonly agreed measurability, efficiency, and poor services.

Conversely, agencies face their own set of challenges, including:

• Capacity constraints, leading to limited involvement in small, local projects.
• Upholding professionalism and credibility within the service industry.
• The absence of measurability leading to a lack of data-driven decisions, including challenges in measuring ROI of campaigns.
• Erosion of trust leading to the rise of in-house capabilities.
• Managing client expectations and educating decision-makers. 

At AxelMondrian, we bring an institutional approach to Agency work, drawing from our collective experience of over 20 years collective experience in Communication and utilizing cutting-edge metrics. To not only we want new companies to survive but also thrive in the field of communications, for which we offer our partners a comprehensive Franchise package that includes:

• Methodology and Toolkit: Providing you with proven methodologies and tools for effective communication strategies.
• Samples: Access to a library of successful communication samples for reference and inspiration.
• Training & Development: Offering training programs to enhance skills and stay updated with industry trends.
• Business Process ERP: Streamlining your operations with an integrated Enterprise Resource Planning system.
• Reputation Management: Assisting in maintaining and enhancing your reputation through strategic communication.
• HR and Legal Support: Guidance and assistance in human resources and legal compliance.
• Office Administration Support: Support in managing administrative tasks to ensure smooth operations.
• Leadership Training and Development: Developing leadership skills to drive success within your organization.
• Annual Events: Participation in annual events to network and stay connected with industry peers.
• Business Intelligence Reports: Access to valuable insights and reports to inform strategic decision-making.
• Brand Usage: Permission to use the AxelMondrian brand name to enhance your credibility.

To receive our Franchise offer with customizable options, please contact us at +374 60 500 500 or email us at info@axelmondrian.com